Mcworld essays

Mcworld essays In Jihad vs. McWorld, Benjamin Barber discusses the two opposing forces that are pushing on globalization of the worlds markets. The Jihad describes the fundamentalists that by trying to regain their identity are tearing apart the ties that the McWorld is creating by bringing the world together with globalization. It would seem that places around the world would be either Jihad or McWorld, but this is far from the case. Fundamentalists preach about the horrors of becoming a global community while at the same time watching television shows and movies, wearing clothes, and eating foods that have been brought to them by the horrible McWorld. One wonders where Jihad would be if it were not for McWorld and vice versa. If it were not for McWorld, there would be no reason for fundamentalists to seek such drastic means to try to regain their identities. Without the intrusion of such things as McDonalds, KFC, Nike, etc. the identities of these fundamentalists would not be compromised. As each nations borders are becoming less and less significant, the Jihad feels it must retrace those borders in order to keep some sort of individuality. Those involved in the Jihad feel that they have a duty to protect their type of life by all means necessary. The Jihad is aware that one thing that feeds McWorlds success is the peaceful marketplace. By making the ever-growing marketplace riddled with fear and unrest, the Jihad is slowing the extraordinary growth of McWorld. While this destructive instinct is strong within the Jihad, the constructive instinct is even stronger in the McWorld. As the Jihad strives to keep the McWorld out, the nature of McWorld is to bring itself into every part of the world in or der to maximize the thing that it holds dearest, money. The McWorld sees every corner of the world as an untapped marketplace. McWorld knows that all people in the world do not need to drink Coca-Cola, wear Nike s...